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Five website design tips to boost your online sales.

Contrary to what unscrupulous hucksters claim, succeeding in ecommerce is not as easy as waking up in the morning, clicking your mouse a few times, and then returning to the beach for drinks as you watch the money roll in. In fact, numerous pieces of a very complex puzzle must fit seamlessly into place, not the least of which is your website itself. Learn what you can do to make your webpage your best brand ambassador and your most productive virtual sales executive just by making a few simple design tweaks.

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5 considerations for choosing a payment processor.

When you make the decision to partner with a top-of-the-line payment processing company, you are giving your business an invaluable gift. It goes far beyond gaining the ability to accept credit card and ACH payments. In fact, a payment processor can help to ensure that you receive your payments safely and quickly every time. For that reason, it makes sense to invest your time and energy into finding the vendor that can best meet your business’s unique needs and help you to rise above your competitors.

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Why mcommerce is crucial to the success of your ecommerce business.

As an ecommerce entrepreneur, you already know the power of online selling. The convenience, flexibility, safety, and security that customers find when purchasing goods over the internet, combined with the sea change brought about by the coronavirus pandemic, mean that e-retailing is here to stay. However, you are selling your buyers and yourself short if you fail to make your online business into a place where smartphone and tablet users feel like opening their wallets.

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Six tips to prevent fraud when taking payments over the phone or online.

Offering your customers the ability to order items from the safety and convenience of their own phones or computers benefits everyone involved. They pay for the goods and services they want day or night, without the need to visit a physical store. Meanwhile, you get extra sales due to your multi-channel marketing savvy. Although fraud can represent a significant stumbling block that can cause plenty of financial stress, there are easy steps you can take to minimize the likelihood that it will happen to you.

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5 strategies to create a "shop local" strategy for your online store.

As a small business owner, competing with the big box stores and corporate chains may seem like an uphill battle you can’t win. However, you do have one advantage over those impersonal retailers: You aren’t beholden to some corporate leader in a boardroom across the country or the world. If you haven’t already cashed in on this benefit, it’s time to combine the strength of your ecommerce model with your regional connections by starting a “shop local” campaign.

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How to expand your online business to other countries.

There is a whole world full of customers out there who are waiting to benefit from your products and/or services. As you contemplate this intoxicating fact, it is no wonder that you are chomping at the bit to expand your company overseas.

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Launching a new product in the new year? Here are eight tips for a successful launch.

Now that the calendar page has been turned to signal the start of another year, you can feel the excitement mounting. After building a strong foundation of high-quality items, as well as customers who want them, you know that the time has come to expand by launching a new product. So, what is the best way to go about this all-important task?

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9 tips for finding the perfect products to sell online.

Are you itching to make a splash in the world of ecommerce? Do you want to put your knowledge of technology and your whip-smart business acumen to work by founding and running a top-flight internet enterprise? Before you get too excited, take a few deep breaths, take a moment, and decide upon the optimal products to sell.

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What's the difference between a merchant account and a payment gateway?

At first glance, a new entrepreneur would be forgiven for believing that ecommerce only involves a merchant, their website, and a consumer interested in purchasing products and services. Dig a bit deeper, however, and it soon becomes apparent that online retail is a good deal more complex and includes two very important additional players: The merchant account and the payment gateway. Understanding what both are, as well as how they relate to each other and to your workflow, is essential if you intend to sell items via the internet.

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Challenges and opportunities for payment gateway integration.

As your parents used to say every time you begged for the newest and shiniest toy or article of clothing, “money doesn’t grow on trees.” Now that you own a business, this old adage undoubtedly remains just as true. Incorporating a payment gateway into your business is a necessity in this era of ecommerce because it is an essential means to bring additional customer dollars into your hands.

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